+15Years in design
+4Industries led
iFDesign Award 2026

Hello, I’m Priya Duraikannu

Design leader for the AI world.

Director of UX Design, E-commerce Marketing at ADT. I build design teams and lead customer and enterprise experiences across e-commerce, retail operations, and AI-powered platforms.

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Portrait of Priya Duraikannu in glasses and a cream blazer
(Info)

I’m a design leader who helps teams turn complex technology into simple, trusted experiences for an AI world.

15+ years across retail, healthcare, consumer goods and home security. I build strong teams, clear strategy and results you can measure.

About me
(Leadership)

Leading in the AI era

AI changes the tools. People still need clarity. This is how I lead through that shift.

  1. 01

    People decide

    AI suggests. People stay in control of the next step.

  2. 02

    Show the why

    Clear, honest answers that people can trust.

  3. 03

    Scale with systems

    Design systems and handoff that help teams ship faster.

  4. 04

    AI in the process

    AI for research and prototyping, so teams spend time on judgment and craft.

(Values)

What I bring

User-centered

Innovation

Start with real people, then iterate fast.

Strategic

Impact

UX strategy tied to business goals.

Empowering

Talent

Hire, coach and grow strong design teams.

A culture of

Curiosity

Room to try new ideas and learn.

Priya leading a design workshop with her team
15+Years in design across 4 industries
(About me)

Every problem is a canvas.

I lead UX at ADT. Before that, I led AI and enterprise platforms at PepsiCo and grew design teams at Sam’s Club, where our AI and robotics work won an iF Design Award.

“Priya leads with clarity, sets high standards, and mentors her team.”

(Experience)

Where I’ve led

ADTNOWDirector of UX Design, E-commerce MarketingNow

Building the UX team within ADT’s Brand Studio and leading digital experiences across ADT.com, ADT Blu, and the professional installation and DIY customer journeys.

  • Build and develop the UX team, establishing design practices and cross-functional collaboration.
  • Lead e-commerce and customer journey initiatives focused on simplifying discovery, product selection, lead generation, and purchase.
  • Lead the ADT.com homepage redesign, clarifying the brand story and helping customers find the right security solution.
  • Partner with marketing, product, engineering, analytics, and research to identify friction and prioritize improvements that support engagement and conversion.
  • Establish a cohesive design system across ADT brands and lines of business to create consistent, accessible experiences.
PepsiCoSenior Manager, UX DesignJan–May 2026

Led design for AI and enterprise experiences, partnering with cross-functional teams across Europe and the U.S. to simplify complex business workflows.

  • Led design for an AI-powered negotiation platform, collaborating with regional subject matter experts to translate business requirements into clear user experiences.
  • Led the design of the Pepsi Connect enterprise homepage for North America.
  • Led design for applications supporting business development representatives across North America.
  • Aligned regional stakeholders around user needs, workflow requirements, and design direction.
Walmart Inc. — Sam’s ClubDirector of Product Design2017–2025

Led product design across Fresh, Inventory, and Backroom experiences, connecting member needs with associate workflows and club operations. Built and scaled the design team supporting these portfolios.

  • Built and developed the UX team through hiring, onboarding, coaching, and resource planning.
  • Led Fresh digital transformation, including Café Reinvention, digital cake ordering, Fresh Production Planning, Fresh Inventory Audit, and Grinding Log experiences.
  • Led inventory management experiences, including Info Boards and the exploration of machine learning and AI concepts to support inventory decisions.
  • Led the Annual Inventory UX transformation, partnering with Product, Research, and Operations to modernize paper and mainframe workflows.
  • Led Backroom innovation, simplifying complex operational workflows through research and cross-functional design.
  • Led AI and robotics concept exploration, including Scrubber AI experiences for in-club operations.
Meridian Health PlanLead Product Designer2014–2017
  • Led the ATLAS shared healthcare claims platform.
  • Designed Medicaid, Medicare and Marketplace websites.
CovisintUI Designer2013–2014
  • Designed cloud tools for Hyundai Motor America.
State of MichiganProgrammer Analyst2008–2010
  • Built websites and portals for education and healthcare services.
(Selected work · 2017–2026)

Case studies are private.

They include confidential results and screens. Enter the password, or ask me for access.

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  • ADT · E-commerce & design systems01
  • AI & robotics · iF Award02
  • Café & service design03
  • Backroom & inventory04
  • Pharmacy & healthcare05
(Contact)

Let’s talk.

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